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Wendy's Fast Food

The power of social media and hashtags.

If used right, social media could arguably be the most powerful form of marketing and market research. Where else can you reach such a vast number of people from any place at any time of day?

There is no easier way to connect with your audience.

Let’s take a look at an example:

#NuggsForCarter

Does email marketing work?

Email marketing

We reckon email marketing works – for us and for our clients. But it is always interesting to get a view from others, so the recently-published report ‘Email marketing and marketing automation excellence’ made fascinating reading.

Digital content marketing strategy – the message is clear

Do we need to have a consistent approach to our digital content marketing on social media?

Consistency is the key to developing a winning digital content marketing strategy. You need to make sure that you develop a clear online persona. That persona or profile then needs to be consistent across all your social media.

Marketing at Easter

Marketing at Easter can be a minefield, not helped by the fact that the holiday falls at a different time each year. Easter is literally a moveable feast – it falls on the first Sunday after the full moon following the spring solstice, which is on a different date each year. This means planning for it needs to be undertaken with care to meet moving deadlines.

MIKE HOLLAND TO TALK AT CHAMBER SEMINAR

A company’s website is its shop window for the world. But having a website is a total waste of the company’s time, money and energy if no-one can find it – or if, having found it, no-one interacts with it by buying something, for example, or making an enquiry.

Mike Holland of OlsenMetrix will be one of the speakers at a seminar for members of the Cambridgeshire Chambers of Commerce which aims to help companies get more from their websites.

The event takes place at Huntingdon Racecourse on Tuesday 16 May 2017, starting at 09:00.

Digital content marketing strategy – the message is clear

 

 

 

 

 

 

 

Do we need to have a consistent approach to our digital content marketing on social media?

Consistency is the key to developing a winning digital content marketing strategy. You need to make sure that you develop a clear online persona. That persona or profile then needs to be consistent across all your social media.

LinkedIn makes it easier to generate leads

LinkedIn

LinkedIn – which is often the social network that we recommend above others for business -to-business clients – has introduced a new feature that could enable marketers to more easily ’sort the wheat from the chaff’ and identify seriously interested new prospects.

Have you gone live?

Facebook Live was first launched in May 2016 and whilst there was some scepticism at first from digital entrepreneurs, they are now welcoming the tool with open arms.

Facebook Live enables users of Facebook to live stream to their friends and followers on the platform. At first, it started out as a fun way for consumers to stream funny moments to their Facebook friends, or to live stream occasions, for example, a birthday party.

However, now, like most things in the social media world, Facebook Live is being utilised by businesses.