Blogs | OlsenMetrix | Marketing Agency

Let’s get personal

If you’re like me and like to indulge in a little online retail therapy once in a while then you can relate to this problem I have.

After already spending too much money on a clothing order and vowing not to buy another thing for a long time, I received an email shortly after my purchase: ‘We thought you might like these items as well’ with another four garments the company suggested I should buy.

Great news for me; not so good for the bank account.

Customers may not know what they want

The essence of good marketing is to provide customers with what they want at a profitable price which they are willing to pay. A great deal of market research aims to find out what customers want and what they will pay for it.

Unfortunately, customers frequently do not know what they want, so asking them is pointless.

Motor car pioneer Henry Ford famously summed up the problem when he said: "If I had asked people what they wanted, they would have said faster horses”.

Content: Never mind the quality – feel the width!

Businessman solving mathematical equation

Recently, I was drawn to a discussion on LinkedIn about the amount of time colleagues spend on content creation versus promotion.

One person cited an 80/20 formula which suggested that only 20 per cent of your time should be devoted to creating content. The remaining 80 per cent should be used to promote it. Surely that can’t be right? Can it?

Getting your business into shape

Running track

I keep putting off joining a gym out of fear of the unknown (and possibly lack of motivation).

I know I should be exercising, but quite honestly, I don’t really know what I’m doing.

Do I just join a gym and hope for the best? What kind of exercises do I need to do? What kind of equipment will I need for a workout and where can I use it?

These questions are holding me back from the hardest part of this fitness journey  – getting started.

Crisis planning – be assured, the worst will happen

Turning back the clock

What is the worst crisis you can imagine as far as your business is concerned? What are the contents of the phone call that you really never want to receive?

Have you rehearsed in your mind what you will say and do if that phone call ever comes?

If you have, great. You are at least one step on the road to having a crisis plan.

Unfortunately, many companies never get beyond that first step.