A strategy is a plan that is based on fact, planning and intelligence. By removing assumption and guess work, an effective plan, that targets the right customers, at the right time, and delivers the desired results can be delivered.
It’s a collaborative and exploratory process where we get to the core of your business, its goals, its weaknesses and its opportunities.
It sets the foundation for everything we go on to deliver.
The problem is that there is too much content out there. It lacks originality. It all sounds the same. It is boring and unengaging. It fails to build authority on a particular subject or topic. And it isn’t targeted at the right personas.
By keeping your customers’ needs front of mind and using our experience, skills and data intelligence, we identify content niche opportunities before developing your style, your topics, your message… and your authority.
We call it Content 2.0 – the evolution of a process that has become outdated and overused.
We’re not re-inventing content – we’re evolving with it so that it remains effective.
A loss of leads is a plight on most business’ sales and marketing efforts. By not capitalising on conversion opportunities, the good work that has gone into identifying these potential leads is lost.
Using carefully constructed lead conversion opportunities – such as whitepapers, guides, podcasts, webinars and e-books, we look to capture, nurture and optimise all the leads that come into your prospect funnel.
Through carefully crafted content and detailed metrics, we are able to pin point the most successfully performing pages, offers and calls to action, which gives us the information we need to adapt and evolve strategies and maximise the lead generation opportunities.
Companies that automate lead management see a 10% or more bump in revenue in 6-9 months time.
Source: Strategic IC
Not every buying decision is instant. Buyers go through various stages of research, comparison and elimination before they settle on their final decision. As one of many options available to them, you need to remain present in their conscious and nurture them to the final decision-making stage of their journey.
Without systems and clearly defined processes, this is left to guesswork and is a laborious procedure.
Using marketing automation, prospects are kept abreast of offers and content that helps them in their decision-making process and ensures that their interest in you is maintained.
Search Engine Optimisation (SEO)
The secret behind cost effective inbound marketing and lead generation is in generating a healthy level of organic traffic to your website.
When defining the strategy, we outline organic search opportunities, key words and build detailed topics around these niche areas to help develop authority and support the generation of inbound marketing leads.
‘With the help of the OlsenMetrix team, we have established ourselves as the go-to car dealership for advice and guidance. Now, we are not only attracting new leads and converting them in to prospects, but also building credibility within our market.
Colin Bacon – Junction 17 Cars