5 content marketing myths - and how to dispel them

What is a myth?

Quite simply, a myth is a story about a widely held belief which is false, a deliberate misrepresentation of the truth or an exaggerated or idealised conception of something. 

We’ve all heard about Theseus and the Minotaur, Jason and the Argonauts and the tales of brave Ulysses. They are all myths. 

The importance of the buyer’s journey on creating relevant content

The buyer’s journey is a process which customers go through when purchasing a product or service. It is important to engage customers at each stage to help move them along the journey, from initial awareness to making a purchase.

Customers’ needs change as they move through the buyer’s journey. But how do you consistently attract new customers whilst also building credibility and trust to maintain a longer-term relationship?